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To get the most out of the time you invest putting teleseminars on you need to go beyond simply hosting a call.

One thing you can do is repurpose the content. There are lots of fun things you can do by repurposing teleseminar content. Two that will get you more mileage for your efforts are podcasts and video.

A podcast is an simply an audio or video file that is made available on the Internet for download and playback using a computer or a mobile device such as an Ipod.

Most podcasts have RSS capability, which can automate the download process for the user.

The content for your podcast can be just about anything you like. There’s no set formula for creating the audio content. This is one of the real advantages of podcasting; it can be anything you want it to be.

Once you have a recording of your teleseminar you need to convert the file to an MP3 format. You can use other formats, but MP3 is considered one of the best in order to make it usable by as many end users as possible.

From there you can post the podcast onto your own blog/website or post to something like ITunes.

Create a YouTube Video

Another way you can get extended reach from your teleseminar content is to take a portion of it and create a video to use for a “teaser” or promotional piece.

Although there’s an incredible amount of traffic on YouTube to get the most for your efforts you need to use keywords in your title and in the description.

A minimum word count requirement may seem like an arbitrary addition to submission requirements for an article directory. This particular measure serves a few different purposes for you, your article, and directory sites. It is important to note that different directory sites will have their own minimum word requirements for submission of articles. Ensuring compliance of your articles will mean the difference between their being listed or not.

*Protecting the Directory and Your Article

In fields that involve a lot of text and publications, protecting one’s work is usually of significant importance. A minimum word count lends to protecting the work and the quality of directory sites. By having a low required word count, one may find articles that could just be a rewording of a different article. This may occur even with innocent intentions on behalf of the submitter. If a subject is fairly specific, their article might closely resemble one that already exists. A directory flooded with such articles would not compete well with a directory of full of different, quality information. A comfortable minimum word count will allow users to easily tell the originality of a piece on article directory sites.

*Cutting Down on Spam and Advertising

Article directory sites typically wish to build a repository of interesting information for a user. A minimum word count can force a less honest submitter to have to sink more time into developing a thinly veiled garbage article. Such articles could simply be a bit of information with some advertising slipped in or spam like one would expect to find in their email. A reputable article directory dissuades this sort of behavior through the use of careful screening and minimum word counts.

John Kremer knows more than 1001 tips which he has documented in his must-read book, “1001 Ways to market Your Books For Authors and Publishers.” Here are five tips he shared at the 21st Century Book Marketing Conference in San Diego recently.

1. Speak everywhere you can. “80 percent of books are bought by word of mouth.” Start locally. Get comfortable and then move on to larger groups. Every book that became a best-seller (regardless of genre: business, spirituality, children’s, even poetry). If you write a children’s book, speak in schools. If you write poetry, speak at bookstores. People love buying books from the author.

2. Present as much content and inspiration as you can. The worst thing you can do is hold back info.

3. The essence of book marketing is creating relationships. Find good people to partner with.

4. Get on TV, especially national TV. TV sells books. Everyone knows about Oprah, but many people don’t realize that the Daily Show and The Colbert Report can help move a lot of books.

5. Target the 100 top people who should know about your book. Contact each of them every month, once a month. These are people who could have an impact on the sales of your book. Over time, they will get to know your name. “You’d be surprised how often that works. People remember your name,” he said.

If you follow John’s tips, you might find that you will sell more books, quickly and easily. Good luck!

The target of my frustration is unquestionably an expert in his field; he is a researcher who had accomplished amazing things. He even has a bit of controversial attitude toward his subject matter which got me excited about the radio interview I was about to do with him; I was looking forward to speaking to this man who apparently had so much passion that he was standing up against some scientists to accomplish his goals. I expected good stuff.

It did not go as planned. This brilliant man did not shine as I had hoped. Here are a few reasons why:

1. His passion I had eagerly anticipated never surfaced in our conversation. He was a fact-driven person, as you might expect being a scientist, but a little humanness might have warmed him up a bit! No matter how I tried, his walls were so very tough, that even the slightest attempt at diverting the conversation to something non-statistical (“Just what is it about — your subject—- that means so much to you personally?”) was met with a seemingly predetermined factoid which fell short of answering the posed question.

2. His answers were painfully short with a frustrating tone of finality. My attempts to encourage him expand upon his answers drained my energy within a few minutes.

3. He was uninterruptible (Yes, I think I made up that word). When he would begin to go in a direction that I thought would be interesting to pursue, he was not flexible and the possible line of questions would go ignored unless I raised my voice higher than his forcing me to be way more aggressive than I had anticipated or wanted to be!

Sales Copy and The Product
September 10th, 2010 by admin in Copywriting No Comments

What ever the product/item is that you are selling it needs to be laid out clearly and be well explained to generate maximum interest. Benefits laden statements are used to showcase the product and tell your reader how this is going to improve their life.

Bullet Points

Don’t write lengthy paragraphs to describe your product and its great benefits. Break it down as much as possible into easily scanned and reader friendly bullet points. Good bullet points are never more than two lines and never end them with a period; after all you don’t want your reader to stop reading, do you? Individually each point is known as a bullet. Usually 2 folds of bullet points is plenty to get your point across, 4 would be an exceptional maximum.

Product Benefits

If you were selling a book about Dog Obedience and a chapter in that book was about how to stop your dog chasing cars, you might be inclined to use a bullet such as, “Tips to stop your dog from chasing cars”. A far more effective bullet would read, “End the constant worry that your dog will be run over by one of the cars he chases”. Why is the later, the better? You have just told them what the feature is and framed it in such a way that you also say what the benefit is, that’s brilliant!

You can also highlight benefits in your bullets without giving away the features. Huh? Example; “10 things you can change for the better in your dating life, TODAY” So you have stipulated the benefits but you have not revealed any features. You have given the reader a very clear idea of what is going to be in that chapter of the book by using only highly descriptive benefit words.

Learn How to Get a Book Published
September 6th, 2010 by admin in Publishing No Comments

Getting a book published is the dream of many would be authors around the world. There are a few different ways to get a book published, but the main thing to know is you need to follow certain steps to give yourself the best chance to see your dreams come true. You can self publish your book now easier and cheaper than ever before, but what I am going to cover here is a simple step-by-step method to get published by a traditional book publishing house.

The first thing you need to do is get a few things published in order to show that you can write well enough for a book publisher to consider your work. Two of the easiest places to get work published are in newspapers and magazines. Target a group of newspapers or magazines and start submitting articles for publication. Most people who think getting published in a magazine is hard simply haven’t tried to get published. Don’t expect to make much money this way, but by getting some of your work published it builds credibility in your writing ability.

Once you have successfully had a few pieces published, decide if you want to find an agent to sell your book or if you want to go straight to the publisher. They are both looking for the same things in a book and writer, so it doesn’t really matter which way you want to go. It is helpful to have what publishers call a platform. A platform is a group that you have some influence with that you can sell books to. For example, if you run an online newsletter or web site you already have a market for your work. Then you build your proposal and send it along with part of your manuscript to the agent or publisher. Make sure you research exactly what each agent and publisher wants you to include. They do not all want the same thing. For example, one might want your entire manuscript while another might just want the first two chapters.

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