To get the most out of the time you invest putting teleseminars on you need to go beyond simply hosting a call.

One thing you can do is repurpose the content. There are lots of fun things you can do by repurposing teleseminar content. Two that will get you more mileage for your efforts are podcasts and video.

A podcast is an simply an audio or video file that is made available on the Internet for download and playback using a computer or a mobile device such as an Ipod.

Most podcasts have RSS capability, which can automate the download process for the user.

The content for your podcast can be just about anything you like. There’s no set formula for creating the audio content. This is one of the real advantages of podcasting; it can be anything you want it to be.

Once you have a recording of your teleseminar you need to convert the file to an MP3 format. You can use other formats, but MP3 is considered one of the best in order to make it usable by as many end users as possible.

From there you can post the podcast onto your own blog/website or post to something like ITunes.

Create a YouTube Video

Another way you can get extended reach from your teleseminar content is to take a portion of it and create a video to use for a “teaser” or promotional piece.

Although there’s an incredible amount of traffic on YouTube to get the most for your efforts you need to use keywords in your title and in the description.

The process is very simple. Use a small portion (2 – 7 minutes) of your teleseminar for your video. You can use one image throughout or better yet, use PowerPoints or images to emphasize your points.

There are plenty of programs available to do the conversion from your teleseminar audio content to video. A Google search on “making videos for YouTube” will bring up lots of great information.

You can create a title slide and then your content slides. The best part of all is if people liked your short version video you can lead them to a landing page to buy the full version.

Video is a great way to “connect” with your audience. You are viewed as a real person, and people feel more connected to your message with video.

Videos are one of the best ways to get SEO – Search Engine Optimization. As with any other form of marketing you do be sure to use your keywords in your video title, in your description and in the words you speak. Google will pick these up and your SEO improves.

Optimize your SEO by including keywords in the following:

1. Video title
2. Description
3. Tags

Include a clickable URL in the first line of the description tag. The first line of the description is what is most important.

So there you have it; two more ways to get more value from your teleseminars.