Teleseminars are one of the best foundational tools to get products to market quickly. Not only that, but they are ideal for repurposing.  Repurposing is a simple process virtually anyone can implement.

Simply put, repurposing means to create a main product once and use it multiple times for multiple purposes. In other words, re-use what you’ve originally developed to save time and effort.

Benefits of repurposing

Traffic- Repurposing allows you to create more traffic to your blog and/or website. Turn your teleseminar content into articles, podcasts, videos, tweets and social media marketing content to accomplish the goal of generating traffic.

Always keep in mind “keyword optimization” with what you are doing.

Revenues- There are endless possibilities on how you can generate revenue.

SEO - Search engine optimization

Visibility- The more products you have the more visibility you are likely to get. That is, if you do your job in marketing.

Credibility- The more quality products you have, in various formats, the more credibility you are creating for you and your business.

Expert status- This is similar to credibility. The fact is, someone with products is considered more of an expert than someone who does not have products.

Countless ways

There are many ways to repurpose your teleseminar content. The most common are transcripts, reports, eBooks and podcasts. Start from the beginning to record your sessions regardless of when you plan to begin repurposing.

By recording the teleseminars you have great material for other products you want to take to market.

So you’ve written your book or eBook and now you’re ready to publish it. Good for you. But now you’ve also got a problem.

How do you publish your book in the cheapest, easiest way?

Unfortunately, you’re in for a disappointment. Why? Because cheap and easy are usually mutually exclusive. Everything is a trade off — usually time for money. So if it’s easy it probably isn’t the cheapest way to go. And if it’s cheap it probably involves you doing some or all of the work.

Which is a terrible situation for a poor sod who’s trying to turn this topic into an article! So rather than try to convince you that what’s cheap is easy and what’s easy is cheap, in this article I’m going to try to explain the trade offs & choices you need to make.

So what is the easiest method of publishing your book? As far as publishing goes that has to be traditional publishing. Why? Because once you sell your book to the publisher they take it from there. They design the book cover. They design the interior. They take care of printing. They market the book to the major booksellers (sort of). In theory, all you do is sit back and count the pennies.

Cheap? Not really. You see the publisher will take 90% of the book’s price. You’ll be lucky to make a dollar on each sale! So while this is arguably the easiest method once you’ve sold to the agent and publisher… it’s the most expensive method.

So what are your other choices?

Are you a discouraged book writer? Anyone can take the chance and opportunity to productively author a book. Sometimes, non-writers can likewise generate and then sell among the best sellers.

Self-publishing is the practice when a writer or author chooses to publish his or her own book. He’s opting not to utilize third-party publishers and resources to do this. To many novices, this can be thrilling and highly unsafe simply because all expenses would need to be shouldered by the writer. Additionally there is no assurance that audience can be persuaded to purchase and read the book.

Perform an easy and practical research about what subjects most audience will definitely be interested in. It could furthermore make sense if you would evaluate the present book market. Probably the most controversial and intriguing subjects may possibly be discussed by a number of books. When just beginning, it is wise if you would primarily keep away from intense competition. Agree to the fact that others’ books about the same subject can actually be better than your own.

How will you get readers focus? Apart from emphasizing intriguing topics, you can spur a few controversies. If you’re bad to make instant scandals, you could test out planning a distinct and amazing advertising campaign for the book. But before you head that far, complete your content.

Take care of your book as a genuine and physical product. Therefore, pay closer awareness of quality. One of the many challenges and setbacks of personal publishing is you are left to edit and criticize your work. Commission a third-party individual to do so.

I will not lie to you, I did not see it coming.

I had delivered my presentation which I had entitled “Stand Up and Speak, Sit Down and Smile” and I was responding to questions from the appreciative audience.

All of a sudden, a well manicured and bejeweled hand shot into the air. As I inclined my head in its direction the equally well-dressed owner rose from her seat and in a pseudo-American accent intoned:

Is it okay for a public speaker to lie to the audience?

“What! Is this woman mad?” was my first reaction. Then I thought she was as they say in my country “pulling my legs” but as I look at her facial expression I realized that she was as serious as a heart attack.

Absolutely not! I said to her and I’m saying to you, absolutely not!

You see, for the most part, public speaking is about winning friends and influencing people. You tell me, how can you do that if you’re insincere?

Apart from the outright lie that will force me in this medium to remain silent on such a person’s value system, there are many ways that public speakers can lie to their audiences. Allow me to share some of them with you so as to prevent you from being inadvertently guilty.

Purpose- if your purpose is to sell something, please do not pretend that you’re providing information for the spiritual enlightenment of your audience. Sooner or later your true purpose will become obvious and they will spot you for the fraud that you are.