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Writing Is Fun and Easy
January 30th, 2011 by admin in Writing No Comments

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When I was establishing my consultants practice in 1990 I set about creating a book. The book was aimed at helping people to progress in their careers and shows how to assess yourself, prepare an interview winning resume’, market yourself and win the job at interviews, plus other real life tips.

Anyway I enjoyed the writing process, thought the book was good and sold a few copies. The effort of writing the book was not rewarded by the number of copies sold. I did not really have a low cost route to market.

In building my web site and writing a weekly newsletter I have realised that I do enjoy writing and drawing on my experiences. So recently I have been thinking of writing another book for sale on the internet.

Guess what? I got my original book out, re-read it and I am editing it as my next internet publication. The point of this article is to tell you what I realised when I read my ‘masterpiece’.

I had been living in the corporate world and the book was written in corporate style. Formal, the grammar was convoluted, too many long words. It was not easy to read and I did not like the style. The content is excellent but I did not like how the book was written.

Book Marketing Tips
January 28th, 2011 by admin in Book Marketing No Comments

You want to write a book – a very exciting and challenging undertaking. Good for you. You have a great book idea – an idea that you believe needs to be in print. You believe that other people have an interest in what you have to say. You believe that many people will buy your book, and if you do the job of writing correctly, many people WILL buy your book. 

It is your dream to have your book in every bookstore in the country, perhaps even in several countries. But wait, have you planned beyond bookstore sales? Many authors are unaware that there are many markets for books beyond the bookstores. The bookstores may be your first market, but there are many other “hidden” markets, and here are some key book marketing tips to help you tap into those markets.

Let’s begin with the job of writing the book. When you put “pen to paper”, it is important that you focus on one audience but write for many markets. Let’s begin by identifying why you are writing a book. Some people merely want to be a published author, giving them claim to a copyright and their name on a book. That is satisfaction enough. They don’t care about the financial return or the development of writing or publishing as a career. Other people just want to write a family history and sell it to their extended family. Some people are interested only in selling to the attendees of their seminars. Many others, however, want to sell thousands of books in as many markets as possible. Decide at the beginning of the writing process why you are writing so that you can determine whether or not you are creating a business venture.

Communication skills training, presentation skills courses and speaking training for public speakers are waiting for you on the internet.

Do you have a fear of public speaking?
Can you prepare a speech?
Do you want to improve your communication skills?
Are presentation skills training and communication training options for me?

The fear of speaking in public is one of the most common of human conditions.  In most people public speaking opportunities makes them feel scared, if not, at the very least, nervous.  All too often people pay no attention to speaking skills considering them inconsequential or they believe that they will never be called on to speak in public.  At some time in everyone’s life they will be called upon to make a speech, give a presentation or just say a few words of congratulations, thanks, etc.  There are ways to make confident and wining speeches in front of large and small crowds of people.

People often get tongue tied and panic when faced with the possibility of being asked to present a topic in public, even if they know this matter inside out.  Nothing will change if you do not act.  The best way to help you overcome that fear of public speaking is to acknowledge the communication problem and then deciding on strategies, including communication training and courses, which you will then put into practice.

Good public speaking skills are not only used in situations where you have to address a large group of people, they are also a sign of good communication skills which are essential for any relationship, career and/or just being alive and involved in your local community.  Quality communication and public speaking skills are inter-related, hence, if you improve your speaking in public, you also invariably improve your interpersonal communication with your peers and family.

Are you contemplating running a teleseminar in your Internet business? Are you ready to connect with clients through a valuable teleseminar meeting? Congratulations are in order because a teleseminar is an impressive and valuable way to strengthen your Internet business. Planning and running a teleseminar may seem like a daunting task, but it doesn’t have to be. Following are common questions regarding teleseminars.

Teleseminar Question #1: Do you need to create a web page for a teleseminar and capture the names on an Autoresponder? Or can you just send out a promotional email about the teleseminar to your list?

First, you need to create a sub list of people from your general list. The sub list contains people that are going to attend your specific teleseminar. You can create this sub list by capturing the personal information of people that sign up for your teleseminar. This means that you will have to set a squeeze page for each seminar.

Setting up a squeeze page is quick and easy. The purpose of setting up a squeeze page for each teleseminar is that you can obtain a high quality sub list of people that you can directly market to after the teleseminar. If you just send an email to your general list then the quality of responses and number of responses tends to be lower.

Article marketing software or article submission service! – If you still hesitate which to choose or you really need it, read on this article to find out the answer to your questions. In any case, you have to use special tool in order to save your time and money during article marketing.

Article Marketing Software Or Article Submission Service: Which Is Preferable?

Some people prefer to buy article marketing software paying one-time fee. But the biggest disadvantage of article marketing software is that you cannot automate all the process 100%. In other words, it cannot be done without your participation. And you should be a very patient person to use this tool on a regular basis. Otherwise, you cannot get regular results. As a result, you will have to spend a lot of time every day.

But when it comes to using article submission service, you can 100% automate all the process. You only have to submit the article. The rest work will be done by the service itself. You will only have to watch how your site ranking and profit is increasing day by day. Personally, I prefer and use the number 1 article submission service on the market – Jetsubmitter.

Jetsubmitter Article Submission Service: Who Should Use It Certainly?

All individuals and companies whose work is related to content and SEO, should use this top article submission service.

Here is the list of potential users who should certainly use Jetsubmitter:

– Site flippers;

– Website Owner;

– SEO Companies;

– Content Creation Companies;

– Freelancers;

When I first started my copywriting career, I took the long, uphill battle. I decided I was too good for the copywriting courses out there (and perhaps too cheap), and turned instead to all the books I could buy (at bargain basement prices) on Amazon.com.

And honestly, I’ve done pretty well for myself. I quickly got a job in a marketing department, writing copy regularly, and helping out with other marketing activities. I then transitioned to sales, where I could continue to hone my copywriting abilities while earning a commission selling my company’s products.

And all along, I chased secret after secret to copywriting success in cheapo books from Amazon.

But, let me tell you a little secret.

I wouldn’t do it that way again. In fact, in the last couple of years I’ve changed my approach a bit — and shortly thereafter, I broke out on my own as a freelance copywriter, and have started working with some of the biggest names in direct marketing as a result.

What change did I make? Well, in short, I started investing in copywriting courses as well as the books. I’ve let loose a little bit, and told myself that because I’m investing in my business and my career, I can afford to stretch to take courses that will help me become a better copywriter, and run a better copywriting business.

And, the copywriting courses have helped. A lot.

 

What You Get From Copywriting Courses That You Won’t Get From Books


Let me tell you a little bit about books, before I move on to copywriting courses.

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