*The succeeding article is about marketing self published books, Internet Marketing Promotion, Book Marketing Services, and many other useful tips about online book marketing.
Not too long ago, an author’s dream of getting a manuscript published and distributed rested largely on the hands of the publishing houses. Authors with rejected works had the option to self-publish their manuscripts, although the high cost of this process discouraged many rejected authors from taking this route.
A lot has changed since then. The rise of internet and digital technology has drastically reduced the cost of self-publishing, and has given birth to hundreds of competing self-publishing companies. Now, virtually anyone can turn a raw manuscript into a published book.
But while the process of publishing has gotten easier, the process of selling books has not. In fact, it has gotten harder. The remarkable growth of the self-publishing industry, while initially thought to be a boon to authors, has given birth to a twin problem: an overabundance of published books.
Consider this: Close to 200,000 books were published last year in the United States alone, 80 percent of which are self-published and you can bet a large chunk of these books are for sale. What’s more, the number is expected to rise this year. With this kind of competition, how does an upstart author market a self-published work efficiently?
There are many ways to market a book, but whatever kind of marketing platform an author chooses to adopt, the most vital marketing tool an author can do to boost a book marketing campaign is by owning a well-designed website.

