So… “image” copywriters and direct response copywriters. What’s the difference and why might you care? Well, there is a world of difference in the copy they’ll write you, the fees they’ll charge and the results you’ll get.

This is all fine and dandy and there’s a place for both of them in the copywriting world. No, the problem starts when the copywriter doesn’t know which he or she is; or, even worse, when the client doesn’t know, either (and worst of all, neither knows the difference between the two).

Let’s begin by looking at the “image” copywriter. An “image” copywriter will write you solid, readable copy… but… it doesn’t necessarily make good sales copy (measured only by its success in making money!)

It’s everything from the local company brochure and ad in the local paper to the big, expensive ads in the national press which are described in back-slapping fashion as “creative”, “funny”, “quirky” and award-winning.

Unfortunately, these ads are also ineffective and don’t actually make the advertiser any money.

Look, you don’t necessarily want “creative”, because good sales copy – and this can mean only copy that actually makes you money – is surprisingly formulaic and based on some very simple and very old fundamentals which have survived the test of the last few thousand years and aren’t going to stop working before you and I are long dead and past caring. This is the kind of copy you’ll get from a direct response copywriter.

Many people looking to develop their copywriting skills consider the option of buying an ebook. Reading a copywriting ebook allows you to access the distilled wisdom of a professional copywriter quickly and easily through the ebook format. The ease of publishing offered by ebooks means you will be able to choose from a huge variety of copywriting ebooks, since copywriters who want to publish their books are not constrained by having to to find a traditional publisher who is willing to invest in their content. Instead, they can simply publish their copywriting ebook online, allowing aspiring copywriters to search for, browse and download their works directly.

If you’re thinking about investing in a copywriting ebook, it’s worth looking to see if a sample passage or a few pages have been provided for you to evaluate the book before you pay. Many authors offering longer, more comprehensive ebooks on copywriting offer this facility so that their readers can confirm the quality of the content before they commit to making a purchase.

The price of copywriting ebooks varies widely. Some are available for nothing, having been conceived largely as marketing devices or perhaps as the incentive for website visitors to enter an email on a so-called ‘squeeze page’. At the other end of the scale, some copywriting ebooks are sold online for as much as or even more.

Well, when you decide that you do need a copywriter, after giving it much thought, your search for copywriters start. But there are two sorts of copywriting source. One, you have the copywriting services, where a team of copywriters works for you. Two, you have the freelance copywriters.

Now, the question is which are better – freelance copywriters or copywriting services?

Well, there are several points which you need to understand before you make your decision in someone’s favor. But it would be wise to say that I would always prefer a freelance copywriter.

To be honest, there are several reasons behind why I would choose a freelance copywriter.

One, the rates of copywriting services is rather high. They have already set their fixed working rate and you either take it or leave it. In the case of the freelance writer, you will much more flexibility. Firstly, you can get a decent freelance copywriter working at a quite nominal rate (I am not talking about the top-notch famous freelance copywriters, of course). Well, some of them do charge normal fees. Secondly, you can always negotiate with them. That’s a plus point.

This leads to our second point.

Two, why would you ever want to negotiate the price? Well, it depends on the project specifications. And only a freelance copywriter can attend to the project specifications in a better way. A freelance copywriter is synonymous with better clearer communication, no doubt. This is lacking with copywriting services. Delayed communication and lack of flexibility in work is something that irks me when working with the copywriting services.

Every day, I fall down on my one good knee and thank my lucky stars that I stumbled into this copywriting thing.

It truly is a spectacular way to make a living. It turned me – a penniless high school dropout — into a millionaire, and it’s doing the same for many other writers I could name.

Nevertheless, not everything every online guru tells you is necessarily the gospel truth. (“DUH!” – right?)

See, these guys are mostly selling a product. They’re also copywriters. And well … let’s just say that sometimes, they can get just a l-i-t-t-l-e carried away when selling their books, courses and conferences.

So let’s take a few minutes to set the record straight by examining the three biggest, fattest lies being told online about this freelance copywriting thing …

Big Fat Lie #1: “If you can write a simple letter, you can become a great copywriter.” Nonsense. I’ve said it before, and I’ll say it again: What we do isn’t about writing. In fact, many of the worst copy cubs I’ve ever had were English majors. The absolute worst was an English professor.

Copywriting is, first and foremost, about persuasion: About persuading prospects to give us their attention and to read our sales messages … persuading them to accept our point of view and to believe that our products really do deliver the benefits we promise … and finally, persuading them to order NOW.

Just do that in your copy – and confine yourself to promoting products that people already want – and you can make a darned good living as a copywriter.

“Effective, Profitable Copywriting Secrets will drastically improve your sales letters conversion and increase your bottom line. Discover How To Write Killer Ad Copy From A Master Copywriter”

I was staring at my computer screen working on my copywriting and was drawing a complete blank. While I was staring, it hit me – I really needed guidance with my mediocre copywriting skills.

Discouraged after searching through dozens of copywriting products on the internet, I nearly gave up. Most of them seemed so over-hyped that I didn’t believe they could stand up to their promises. So, I avoided those. I was looking for a product that I could learn effective copywriting skills from and apply it to my SEO copywriting. After what seemed like hours, I finally found exactly what I was looking for.

I downloaded Profitable Copywriting Secrets, a tell-all ebook written by master copywriter Stuart Elliott. It’s filled with astonishing information revealing secret, breakthrough methods of the copywriting masters who have written million dollar sales pages. I began reading and my initial thought was “Wow! I can personally profit from the incredible information in Profitable Copywriting Secrets!”

Glancing at the clock, it was already 1:00 A.M. I really needed some sleep but Profitable Copywriting Secrets is so reveailng that I stayed up and read anyway. I was tired the next day but it was worth it! I do lots of SEO copywriting and I am going to apply Stuart Elliott’s unique ideas immediately. My SEO copywriting skills will suffer no more!

What I Liked

Zazou Marketing writes copy that grabs attention, conveys benefits, alleviates distrust, creates interest, and closes the deal. In effect, we act a little like your top salesperson. Zazou Marketing offers the following services: Effective article writing and marketing, freelance writer marketing, marketing communications writer, marketing writer, copywriter, freelance copywriter, advertising copywriter, marketing copywriter, copywriting, professional copywriter, content editor, content editing, freelance writing, freelance writer.

One of the biggest misconceptions about copywriting is that anyone who is good at writing is naturally good at copywriting. The truth is that while you do need to be good at writing in order to be good at copywriting, the reverse is not true. You do not need to be good at copywriting to be good at writing. Huh?!

Let’s break it down: The misconception is largely based on the fact that copywriting is a bit of a foreign concept to most people. But if you’re in the business world, you probably come across copywriting every day of your working life. That’s because copywriting is any business writing that is used to sell, promote or market a company’s services or products. So, copywriting projects are simply any marketing communications—such as direct mail, ads, a website, newsletters, articles or press releases—that a company produces.